Frequently asked questions

What is franchising?

Franchising is a form of business when one company (the franchisor) grants another company or an independent operator (the franchisee) the right to distribute its products and services. A franchisee assumes the obligation to sell these products and services according to previously defined laws and business rules set by the franchisor. In exchange for observance of all these rules the franchisee gets the permission to use the company’s name, its reputation, products and services, marketing technologies, expertise and support mechanisms.

For companies franchising is a way to proliferate their business. For businessmen it is one of the ways to become business owners. On developing markets such as Russia franchising is the quickest method to teach entrepreneurs practical standards necessary to do profitable business.

The exhibition is held once a year. Where and how can one get extra information on franchising and current offers in between the exhibitions?

There are several ways to keep always up with the events of the franchising world.

BUY BRAND magazine  is the only Russian periodical on franchising. BUY BRAND issues cover prospects, problems and mechanisms of franchising and present analyses of franchisors and franchisees’ experience and distinctive features of business development in Russia.  Its audience includes both immediate market participants – franchisors, franchisees, lawyers, and consultants – and state officials. At the same time the magazine is addressed to the whole business community.

BUYBRAND clubs are informal events when franchisors and franchisees discuss topical questions of franchising: business technologies, market news, peculiarities of legislation, ethical aspects and many others.

BUYBRAND workshops are training classes in the course of which potential franchisors and franchisees get maximum information on the workshop’s topics. Complete knowledge of franchising is a sure way to successful beginning of business in this sphere.