BUYBRAND 2009
7th International Franchise&other business opportunities exhibition
YOUR BRANDS IN RUSSIA! DON’T MISS IT!
The most important event of the season!
The biggest franchising exhibition in the CIS, the Baltic States, and Eastern Europe.
An exhibition of business concepts from around the world, with a wide range of investment opportunities and a comprehensive business program.
Hundreds of formulas for ready-made successful business!
Three incomparable days to get acquainted with the new trends in business!
The BUYBRAND exhibition is a launching pad for the boldest ideas and projects, for support and popularization of the top franchising companies in Russia and around the world, and for other innovative trends in business development.
EXHIBITION SECTORS
- Retail networks (automobile products and services; accessories, jewelry, costume jewelry, household chemistry; gifts, perfumery, cosmetics; lingerie; recreational products for outdoors and tourism, athletic equipment; furniture, decorator salons; shoes and leather accessories; apparel; home textiles, table ware and cookware; merchandise for children; home appliances, electric tools and light fixtures)
- Public catering (food services, food products, drinks, tobacco products)
- Service industry (consumer services; design; housekeeping services; manufacturing technology; beauty salons, spa salons, tanning salons, nail salons, business consulting services)
- Industrial franchising
- Miscellaneous (hotel industry; real estate; publishing and advertising; flooring; computers; computer software; cartridges; plastic gift cards; consulting, representations, associations; multimedia; production and sales of high-tech products; recreation and entertainment; education; optician’s salons; medical services, medical equipment; adult products, etc.)
- Licensing
The 2009 BUYBRAND will host a license exchange sector. This sector is an ideal tool for establishing strategic partnerships with representatives of world-renowned brands. It provides an excellent opportunity to promote brands to new markets and search for new, reliable license holders. The sector will interest not only licensors, but also retailers, manufacturers, holders of trademarks, and those who study the licensing market. The sector will help businesses attract major brands and thus improve both product quality and marketplace performance. As always, the sector will host a comprehensive business program.
AUTHORITATIVE AND EXPERIENCED ORGANIZERS,
A RECORD OF STABLE GROWTH
Exhibition Management Technology Group organizes the only major specialized exhibition for franchising and other business opportunities in Russia and the CIS. The number of participants has increased from 37 in 2003 to 228 in 2008. The number of visitors has increased from 2000 to 5200 people. The forecast for 2009 is 8000 people. The BUYBRAND exhibition conducts an annual audit, which confirms the stable growth of all the key indicators for the event. The organizers’ accumulated experience ensures that the exhibition will be well run, and that its participants and visitors will be comfortable.
STATISTICAL DATA for the main indicators of the BUYBRAND EXHIBITION
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2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
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TOTAL SQUARE METERS OF THE EXHIBITION (м2) |
800 |
1400 |
3490 |
5940 |
9830 |
12000 |
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NUMBER OF EXHIBITORS |
37 |
80 |
91 |
144 |
175 |
228 |
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NUMBER OF VISITORS |
2000 |
2480 |
2990 |
3255 |
3930 |
5210 |
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NUMBER OF PARTICIPATING COUNTRIES |
3 |
5 |
6 |
16 |
20 |
26 |
PARTICIPANTS IN THE BUYBRAND 2008 EXHIBITION BY REGION AND COUNTRY
Moscow and Moscow Region 42%
St. Petersburg and Leningrad Region 5%
Central Regions of Russia 21%
Northern Regions of Russia 9%
The Ural Regions 7%
Southern Federal Districts 6%
CIS countries 5%
Eastern Europe 2%
Western Europe 2%
Asian countries 1%
INVESTMENT OPPORTUNITIES OR BUYBRAND 2008 VISITORS
More than $500.000 16%
Less than $45.000 33%
Between $45.000 and $150.000 36%
Between $150.000 and $500.000 15%
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BUYBRAND EXHIBITION |
A one-of-a-kind exhibition where business sells business!
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100% TARGET AUDIENCE |
The target audiences of BUYBRAND are potential franchisees, master-franchisees, potential franchisers, suppliers, investors
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BUSINESS PROGRAM: SEMINARS, PRESENTATIONS, ROUND TABLES |
In conjunction with the exhibition, BUYBRAND 2009 will host seminars, presentations and round tables on the most relevant issues in choosing and formalizing a franchise, as well as on the legislative foundation and legal aspects of franchise relations. The annual international forum “Franchising in Russia” is an indispensable element of the business program of the BUYBRAND exhibition
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A STANDING VALUE: THE EXHIBITORS |
Among the exhibitors of BUYBRAND exhibition are major players in the franchising market, including world-famous brands.
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IMAGE OF THE EXHIBITION |
The BUYBRAND Exhibition showcases stable and effective franchise brands. A good franchise guarantees a secure and profitable investment and a minimal risk of failure. This largely depends on the success of the franchise. Participation in BUYBRAND 2009 will increase the credibility of exhibitors, giving each of them the opportunity to present themselves to the business community as the best model for building one’s own business.
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IMAGE AND SALES SOLUTIONS, ESTABLISHING HIGHLY EFFECTIVE CONTACTS WITH POTENTIAL CLIENTS |
Participation in BUYBRAND 2009 is an effective way to promote a brand, another opportunity to announce the company’s stability. Finding the right image solution at the exhibition will allow businesses to achieve their primary long-term goal—sales.
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LOCATION: A MODERN PERSPECTIVE SITE |
BUYBRAND 2009 will take place at the Crocus Expo International Exhibition Center, one of the largest professional exhibition sites in Russia
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SUPPORT AND ASSISTANCE TO THE EXHIBITION |
The following companies support and promote BUYBRAND: the Pillars of Russia, an all-Russian public organization for small and medium-sized businesses; Russian Association of Franchising; Moscow International Business Association; Kazakhstan Franchising Association; Ukrainian Franchising Association; Italian Franchising Association; U.S. Trade Representation in Russia. The BUYBRAND Exhibition receives informational support from the leading socio-political and specialized publications, Internet portals, FM and television channels.
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ADVERTISING AND PR CAMPAIGNS |
The BUYBRAND 2009 advertising and PR campaigns attract a professional target audience. These campaigns include: placement of advertising and PR materials in specialized and socio-political media, TV and FM advertising, Internet advertising, external advertising on the territory of the exhibition complex and beyond its borders, advertising distribution at exhibitions and theme events, informational and advertising mailings.
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The exhibition-satellite EXPORETAIL |
The ExpoRetail-2009 Exposition, which takes place alongside BUYBRAND 2009, will bring into spotlight issues of new equipment supply for retail enterprises, technologies, design and logistic solutions, advanced expendable materials, components and human resources, the newest personnel training methods, perfect security systems and video monitoring. ExpoRetail-2009 will present its visitors with a portrait of the creation of a new business, from progressive ideas to their embodiment.
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BROKER SERVICES, CONSULTING, LEGAL COUNCIL |
The search for Russian partners for foreign franchisers and retailers is often difficult. We are ready to offer assistance to proven international franchising concepts and retail networks entering the Russian market. We are ready to find dependable partners for you, who will undertake the master-franchise or retail network development in their region or country. We are ready to develop a strategy for you, which will allow you to implement your business concept in Russia. Brand protection, adaptation of franchise package, continuing support of deals—these are just some of the services offered by the legal department of E.M.T.G..
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THE LASTING SYNERGETIC EFFECT |
BUYBRAND combines business, educational, informational and entertainment elements, together with the opportunity to receive continued professional assistance and support after the exhibition. The synergy of these elements is beneficial for BUYBRAND’s exhibitors and visitors alike. The opportunity to simultaneously see, evaluate, and compare a large quantity of market brands, and to get all the most interesting and indispensable information about them, helps future franchisees to make informed choices among brands, not only at BUYBRAND, bur for many years afterward. |
THE ANNUAL NATIONAL PRIZE “THE GOLDEN BRAND” IS A PRESTIGIOUS AWARD FOR PROFESSIONALS
The Golden Brand is a national prize awarded annually at the BUYBRAND exhibition. It is intended to support the development of the Russian economy by choosing the most effective companies in brand management. The purpose of the award is to attract attention to such companies, to increase their professional prestige and credibility, and also to make their experience available for sharing with other enterprises in the country. The winners are chosen based on a special audit and market research to determine the real economic effect of the brand’s “work” and its contribution to creating cash flow for the enterprise’s brand-owner.
Responses of participants 2008
As representative of the German Franchise Association I frequently attend many franchise exhibitions in the world. But regarding the organisation, the design, the mix of exhibitors and the number of visitors BUYBRAND in Moscow is one of the best exhibition in the franchise industry in Europe. If the quality of the prospects will improve in the following years – it will become definitely the number one.
Rolf G. Kirst
President
Franchise Pool International (Germany)
I would like to confirm that BUYBRAND 2008 was successful in meeting many new potential franchisees. What was very pleasing is the distance people are willing to travel across Russia and externally from Russia to visit show, this proves you have carried out a successful marketing campaign. The building venue was very well organised and showed our brand off in a very good manor again all staff were very helpful and courteous during setup and during show. The BUYBRAND venue which now has shown its success and good standing for many years and im sure it will continue to attract many more potential partners for the future. We will of course be exhibiting in 2009 look forward to it.
Andrew Withers
Managing Director
Southern Fried Chicken (UK)
