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26.11.2008A new restaurant franchise on the Russian market!
Want to beat the crisis? Then the franchise of NIYAMA sushi coffee bar restaurants is for you!
Where shall we invest money in the context of the world financial crisis? Of course, into our own business! According to the analysis of the leading experts in economy the public catering sphere is least prone to the negative processes going on in our society. According to RestoRus.Com the restaurant market will experience inevitable losses because of the crisis, but they will be less significant as compared to other sectors.
The Japanese cuisine is a stable trend on the Russian restaurant market which has been popular throughout many years already. And at present the public catering establishments that enjoy the biggest demand both in Moscow and the regions are those offering mean-priced Japanese cuisine. NIYAMA sushi coffee bar restaurants present exactly this concept.
The concept of NIYAMA sushi coffee bar restaurants originated in 2003. Today it is a developed Moscow restaurant network embracing 7 restaurants. The network is successfully growing and showing high economic indicators. This business idea has been approved by the company’s owners for over 5-year history of the network operation, and today it has become possible to open such restaurants in the regions of Russia.
NIYAMA means:
- restaurants with full production and waiter service circle;
- moderate pricing and good price-quality relationship;
- Japanese cuisine, Italian and Chinese dishes;
- a wide range of visitors from 20 to 40 years of age;
- renewal of the menu at least twice a year;
- additional sales increase possibilities: courier delivery of ready-to-eat dishes, sale of ready sushi at external sushi bars of trade center food courts, etc.;
- its own training center where key employees of the franchise restaurants get their initial training.
NIYAMA’s pricing is comparable to such popular brands as Yakitoria, Shocoladnitsa, Coffee house, IL Patio, but unlike all the mention brands…
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