Press release BUYBRAND 2008

On 2-4 October in Moscow, at “Expocentr” at Krasnaja Presna an international exhibition “BUY BRAND” will take place. This exhibition is unique international project by its scale and the only exhibition in Russia dedicated to franchising and biggest event in the country in franchising sector.

Franchising in Russia is a young and fast developing business sector. It develops mainly in fast-food, clothing and food stores, department food stores segments.

Visitors of the exhibition that are beginning franchisees would be offered wide spectrum of franchise packs practically in all spheres of retail business, public catering, beauty industry, cleaning, publishing business, IT, real estate, tourism, fitness, medical services, education, consulting and production technologies.

Each time exhibition “BUY BRAND” gathers more and more participants and visitors – sellers and buyers of brands. Last year 175 brands from 10 countries were presented at the exhibition. Halls were visited by more than 5 000 people. 85%of them were potential buyers of franchise.

“BUY BRAND” is a complex of events, united under theme franchising.

Business program of exhibition includes international conferences on current aspects of this business segment, seminars, round tables, presentations of brands. Main event of the business program is International forum “Role of franchising in the development of Russian business”.

For the forth time the ceremony of nominating prize-winners of National prize in the sphere of franchising “GOLDEN BRAND” will be held at the exhibition. The founder of the prize is an exhibition company E.M.T.G. and “BUY BRAND. Franchising in Russia”.

Prize “GOLDEN BRAND” is a prestigious prize that reflects the quality of work of the nominated franchiser or franchisee. In 2006 the prize recieved the status of award, registered in federal heraldic registration by the Russian President under # 220.  This is the first Russian award that received such high status.

Organizer of the exhibition is the European company E.M.T.G., earlier known at the market under name “BUY BRAND”. Mission of the company is to support and popularize best Russian and international companies, working under franchising and delivering to entrepreneurs most effective business concepts in order to create in Russia civilized and competitive business field that would be the core of 21 century market economy. Execution of the mission of the company is based on harmonious combination of exhibition, publishing, consulting and educational activities.